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SAA Marketing Toolkit

The State Administering Agency (SAA) marketing toolkit is designed to help SAAs communicate their role and who they serve to key stakeholders, legislators and other partners. Below is a series of template documents to help SAAs start creating their own stock language, one-pagers, templates and communications strategy. The toolkit also includes customizable social media posts and imagery. We understand that each SAA is different and we encourage you to make the following documents your own; feel free to adjust the language to make it best suited to your agency!


This toolkit will be released in phases. Please bookmark this page!


Throughout this toolkit, you will see references to “guidance versions” of documents as well as “template versions.” Guidance versions of documents include additional comments, directions and context, whereas template versions are barebones edit-ready documents. 

This is a customizable organizational fact sheet created to explain what an SAA is and what an SAA does. The fact sheet prompts you to describe your organizational values, the grants you administer and other key information about your agency.

Guidance Version           Template Version

Website visitors should find the information they need quickly and easily. To help you achieve this, our checklist covers the essential and recommended items for your agency and communications team as you update your website, make changes or improve accessibility. 


Website Checklist

This is language about the role and function of the SAA, which can be edited to suit your agency’s needs. Stock language can be used for your website, newsletter, social media posts, documents and other resources.

SAA Stock Language

These are easy-to-use graphics that SAAs can adapt and edit to their individualized needs, for emails, websites, or posting on social media. Instructions about how to add your logo to these images is included, and specialized photo-editing software is

not needed! 

Images and Instructions


Funding Flowcharts

These flowcharts describe both the federal and subgrant processes that agencies might lead or participate in. These images can be used on your website, on social media, or in other documentation to help provide clarity to your subgrantees, partners and other stakeholders on the award process.

This is language about the Byrne Justice Assistance Grant (Byrne JAG) program, and what your agency funds through Byrne JAG, which can be edited to suit your agency’s needs. This stock language can be used for your website, one-pagers, documents, social media posts and other resources.

Overview of Byrne JAG

SAA Grant Program Overview

This customizable overview was created to explain your agency’s Byrne JAG program, along with information about your agency's strategic plan and funding priorities. The overview, which can be adapted for any grant program, prompts you to describe your planning, your priorities, and how the award process works.

Guidance Version           Template Version

Federal Grant Expenses Primer

The Allowable and Unallowable Federal Grant Expenses document outlines common guidance for allowable and unallowable federal grant award expenses, including a "Test your Knowledge" section to help your sub grantees understand grant expenses.

Federal Expenses Guide

Federal CJ Funding Template

This template serves as a federal criminal justice grants 101, giving an overview of what federal criminal justice grants can be used for, both in terms of types of programming and budget categories, and can be customized to suit your agency's needs. 

Funding Template

Communicating the Impact of Funded Projects

This guide will help you describe and publicize the work of your funded projects, as well as the impact of those funded projects on your state’s/territory’s criminal justice system as a whole.

Communicating Impact Guide

Agency Priorities for Criminal Justice Funding

The purpose of this template is to illustrate how your agency determines priorities for funding, including what partners are engaged in this process, what the priorities are and how your agency uses these funding priorities to drive the types of projects for which they accept applications. 

Guidance Version           Template Version

Websites Worth Checking Out

As you browse the resources in this toolkit, you may decide to reorient or add to your own agency’s website. For inspiration, consider checking out the following websites from your SAA peers.

This webpage was created with the support of Grant No. 2019-YA-BX-K002 awarded by the Bureau of Justice Assistance. The Bureau of Justice Assistance is a component of the Office of Justice Programs, which also includes the Bureau of Justice Statistics, the National Institute of Justice, the Office of Juvenile Justice and Delinquency Prevention, the SMART Office, and the Office for Victims of Crime. Points of view or opinions in this document are those of the author and do not necessarily represent the official position or policies of the U.S. Department of Justice. 

The Board of State and Community Corrections was established in statute effective July 1, 2012 to serve as an independent body providing leadership and technical assistance to the adult and juvenile criminal justice systems. 
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