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SAA Toolkit

The State Administering Agency (SAA) marketing toolkit is designed to help SAAs communicate their role, who they serve, and how they can support key stakeholders, legislators and other partners. Below is a series of template documents to help SAAs start creating their own stock language, one-pagers, templates, and communications strategy. The toolkit also includes customizable social media posts and imagery. We understand that each SAA is different and we encourage you to make the following documents your own; feel free to adjust the language to make it best suited to your agency!


This toolkit will be released in phases. Upcoming guidance and templates will include information to assist with communicating about grants administration, funding priorities and how to describe the impact of grant funding. Please bookmark this page. 


Throughout this toolkit, you will see references to “guidance versions” of documents as well as “template versions.” Guidance versions of documents include additional comments, directions and context, whereas template versions are barebones edit-ready documents. 

This is a customizable organizational fact sheet created to explain what an SAA is and what an SAA does. The fact sheet prompts you to describe your organizational values, the grants you administer and other key information about your agency.

Guidance Version           Template Version

This is language about the role and function of the SAA, which can be edited

to suit your agency’s needs. Stock language can be used for your website, newsletter, social media posts, documents and other resources.

SAA Stock Language

Website visitors should find the information they need quickly and easily. To help you achieve this, our checklist covers the essential and recommended items for your agency and communications team as you update your website, make changes or improve accessibility. 


Website Checklist

These are easy-to-use graphics that

SAAs can adapt and edit to their individualized needs, for emails, websites, or posting on social media. Instructions about how to add your logo to these images is included, and specialized

photo-editing software is not needed! 

Images and Instructions

Websites Worth Checking Out

As you browse the resources in this toolkit, you may decide to reorient or add to your own agency’s website. For inspiration, consider checking out the following websites from your SAA peers.

This webpage was created with the support of Grant No. 2019-YA-BX-K002 awarded by the Bureau of Justice Assistance. The Bureau of Justice Assistance is a component of the Office of Justice Programs, which also includes the Bureau of Justice Statistics, the National Institute of Justice, the Office of Juvenile Justice and Delinquency Prevention, the SMART Office, and the Office for Victims of Crime. Points of view or opinions in this document are those of the author and do not necessarily represent the official position or policies of the U.S. Department of Justice. 

The Board of State and Community Corrections was established in statute effective July 1, 2012 to serve as an independent body providing leadership and technical assistance to the adult and juvenile criminal justice systems. 
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