The State Administering Agency (SAA) marketing toolkit is designed to help SAAs communicate their role, who they serve, and how they can support key stakeholders, legislators and other partners. Below is a series of template documents to help SAAs start creating their own stock language, one-pagers, templates, and communications strategy. The toolkit also includes customizable social media posts and imagery. We understand that each SAA is different and we encourage you to make the following documents your own; feel free to adjust the language to make it best suited to your agency!
This toolkit will be released in phases. Upcoming guidance and templates will include information to assist with communicating about grants administration, funding priorities and how to describe the impact of grant funding. Please bookmark this page.
Throughout this toolkit, you will see references to “guidance versions” of documents as well as “template versions.” Guidance versions of documents include additional comments, directions and context, whereas template versions are barebones edit-ready documents.
These are easy-to-use graphics that
SAAs can adapt and edit to their individualized needs, for emails, websites, or posting on social media. Instructions about how to add your logo to these images is included, and specialized
photo-editing software is not needed!
Websites Worth Checking Out
As you browse the resources in this toolkit, you may decide to reorient or add to your own agency’s website. For inspiration, consider checking out the following websites from your SAA peers.
This webpage was created with the support of Grant No. 2019-YA-BX-K002 awarded by the Bureau of Justice Assistance. The Bureau of Justice Assistance is a component of the Office of Justice Programs, which also includes the Bureau of Justice Statistics, the National Institute of Justice, the Office of Juvenile Justice and Delinquency Prevention, the SMART Office, and the Office for Victims of Crime. Points of view or opinions in this document are those of the author and do not necessarily represent the official position or policies of the U.S. Department of Justice.
The Board of State and Community Corrections was established in statute effective July 1, 2012 to serve as an independent body providing leadership and technical assistance to the adult and juvenile criminal justice systems.