Renowned civil rights attorney Ben Crump is featuring his firm's branding on the attire of players at this week's U.S. Open Grand Slam, with his firm's logo displayed on sponsorship patches during the games, The Associated Press reports. “Ben Crump Law” appeared on the left sleeve of the blue shirt worn by the Czech Republic’s Tomas Machac on Thursday while he was eliminating 16th-seeded American Sebastian Korda in the second round. Asked whether he knows who Crump is, Machac said: “A bit. Not much.” “I just focus on tennis,” Machac said, “and (my) agent is responsible for that.”
Crump is a Florida-based attorney who has been the voice for the families of George Floyd, Trayvon Martin, Breonna Taylor and Michael Brown — Black people whose deaths at the hands of police and vigilantes sparked the Black Lives Matter movement. Crump said the legacy of Arthur Ashe, both on and off the tennis court, aligns with his work on cases involving police misconduct and exploitation of historically marginalized people. “The reason we decided to do a sponsorship package in this way was in part because I am still inspired by (Ashe’s) legacy,” said Crump, who plans to attend the U.S. Open this weekend. Crump said the primary purpose of the patches was not about generating business for his firm. “It’s about us supporting diversity and inclusion, where every person, no mater their economic status, will be able to display their talents and compete on as equal a playing field as possible,” he said. “Hopefully when (fans) see the ‘Ben Crump’ patch on the jerseys of the players, they will think about how social justice is important in all aspects of society, in courtrooms and sports arenas.”
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